How can i insert a "&" character?

like:

INSERT INTO CP_CONFIG_VALUE (ID, KEY, KEY_ID, SUB_KEY1, SUB_KEY2, VALUE) VALUES (3, ‘SUB_APPLICATION’, 1, ‘harness’, ‘deeplink’, ‘?action_id=view_object&object_id=OBJECT_ID&class_type=CLASS_TYPE&user_login=admin’);

the exception is:

   [testng] WARNUNG:              FatalPlexxException: de.exxcellent.connect.portal.business.util.ProjectRuntimeException: liquibase.exception.ChangeLogParseException: Er
ror parsing line 103 column 176 of portal-db-changelog-base.xml: The reference to entity “object_id” must end with the ‘;’ delimiter.

instead of “&” use “&”